Technological advancements have had a huge impact on the way human beings live in the 21st century, and the way business is conducted.The food and hospitality industry contributes to the economy by creating thousands of jobs every year. Therefore, any owner of a restaurant should embrace new technologies to enhance consumer brand experience and widen the profit margins.
The restaurant business has been one of the industries where a range of varying technologies have been used as a tool that delivers to the needs of the consumer.
For instance, restaurant owners have used the advent of technologies since the birth of the internet just over a decade ago to hasten the delivery of their services and improve the quality of their products. POS for restaurants have revolutionized the way consumers pay for services. In this article, we are going to highlight new trends in technology that a restaurant owner or manager can embrace to gain a competitive advantage and thrive in the cutthroat capitalist global market economy of the 21st century.
Online and mobile ordering
Since the advent of mobile gadgets such as tablets and smartphones, the restaurant business has embraced these new devices to multiply their sales and venture into new markets that were not thought to be possible. For instance, 38% of the world’s population now owns a smartphone, and this number is expected to increase as we dig deeper into 2018 and beyond. Any business that is serious about widening their market share has to take up incentives that are provided by these gadgets.
All restaurant owners can utilize mobile applications, mobile optimized websites, messaging and texts to get out to more consumers hence expanding their business. Customers who want dinner from a particular restaurant can have it delivered or pick up the meal so long as your restaurant business has a platform where consumers can easily do so. Many consumers today would also prefer to make payments for such meals using an online payment method rather than having to pay cash.
Digital menu boards
When a restaurant has huge LED screens that display a wide range of cuisines using an electronic platform. this is also a major score for your business enterprise.
This platform provides consumers with the ability to check for prices, menu items and specials.
And, since the modern day consumer has developed an interest in what is in the food they are consuming and more importantly where it comes from, the restaurant business can also display dietary information such as dairy free, nut free or gluten free cuisines, and also the ingredients with the employees not having to remember to keep them up to date.
Even the access to high speed internet has undoubtedly become an expectation for consumers who visit any café or restaurant. Progressive restaurants are looking at this as an incentive that adds value to the service they deliver on a daily basis.
The fact is that tons of new technologies are currently being adopted in areas of food services and as a restaurant owner, you simply can’t afford to overlook them.