In a world that increasingly operates via digital channels, it is a major challenge for companies to ensure that every form of digital media is utilised to optimum levels whilst maintaining a physical presence via events including in store promotion and demonstrations.

A website is a global 24/7 shop window; its blogs, news updates and social media posts must combine to lure people away from alternatives. No two products, clients or PR campaigns are identical but one element that never alters is the need to arrest attention and encourage the reader or viewer to learn more, make a purchase, to connect and interact with the brand. Emotional pulls are essential to PR company successes.

Specialist food PR takes several forms:  

• Media: B2B and B2C.
• Website.
• Videos.
• Infographics.
• Creative content.
• Outreach via digital channels: e.g. social media platforms.
• Food marketing PR events: Stands, demonstrations, Q & A’s.

Staying relevant in food marketing necessitates being aware of developments in technology, markets, products and consumer activity. In 2018, following the introduction of AI by Amazon Echo and Google, PR specialists have another medium for campaigns.

Search engines offer more than one result for searches, AI offers just one answer. The PR will be targeted to the device more than to the consumer to create matches.

At the start of 2017, brand storytelling was concerned with publicising values; the array of differences, moral positions and politics were shown as motivators to revaluate and unify. For example, let’s pull together and chat over this soft drink. In 2018, the emphasis has altered. Consumers are being inspired by individuals who have overcome substantial obstacles. The message: This company can enrich lives.

PR is estimated to be seven times more effective than advertising. PR is perceived as more honest, so the message and information are more readily accepted.

Please don’t try to save on expenditure by handling the PR in-house. It’s highly probable that by over or under investment in the wrong markets, choosing less effective tools and taking focus away from other core business tasks you won’t be able to replicate the satisfying results which arise from using a renowned food PR company. You’re an expert in your field; allow a PR company to concentrate on their specialist area. Don’t waste your time, resources or budget.

Harnessing years of experience the PR industry leaders know which approaches and markets to target to achieve, and potentially exceed, the results required by their client. They’ll often combine trusted methods with innovative measures to achieve goals.

At Ceres PR, a specialist food PR agency, their exceptional team prides itself on learning about the company and product they represent to establish the unique selling points and target markets. They tailor their PR expertly for launches, success maintenance and regenerating interest. The conversion rates from consumer interest to sales is a key measurement for the PR firm and their client.

Contact a specialist PR company today to learn more about how they can help you to strengthen your position and prosperity.