Ice cream parlors are probably one of the most visited shops by adults and kids alike. This explains why ice cream is a popular dessert globally.
In fact, it has been there since 1500 as a treat for royalty families in Europe. Though thankfully, now almost everyone may get a scoop of the road every time they want.
Today, people consume so much ice cream each year that the industry even generated more than $60 billion in 2021. This number is projected to even increase by 2025. So 2022 is a perfect time to start an ice cream parlor with the help of the following strategies:
- Invest in High-Quality Ice Cream Cups
When ordering some individual ice cream cups, there are different decisions you will need to make, including lids and the surface. There are many lid options you can choose from. Lids for your custom ice cream cups may come in two sizes, including 480 ml and 300 ml.
In contrast, you may choose between glossy and matt surfaces. Glossy surfaces are perfect for more shiny and vivid colors to make customers notice your prints.
- Research the Market
Globally, the ice cream industry is projected to hit more than $82 billion in 2025. Popular brands, such as Haagen-Dazs, Breyers, Blue Bell, and Ben & Jerry’s, dominate the United States market. Be sure to be conversant with those brands and determine what makes them very popular.
Based on your business model, you may start an ice cream parlor, which sells the best ice cream brands and different beverages, and other treats.
In that case, you need to contact distributors and suppliers, rent a storage space, and order in large batches. Afterward, you may rent a truck and sell your ice cream.
- Prepare a Menu
Putting together a selection of ice cream flavors for your menu is important to bring customers to the door and ensure they come back for more products.
You want to ensure your pricing is already on point and affordable for customers yet still generates more profit. Creating a menu is a great balancing act as you will have to bring ice cream flavors your customers expect while being unique. Outside the ice cream, there are several things you may add to the menu, including:
- Frozen yogurt
- Italian ice
- Be Familiar with Seasonal Trends
For several years, many ice cream manufacturers have been trying to ‘deseasonalize’ ice cream demands to ensure sales are more evenly spread throughout the entire year.
Based on your business nature, you may expect to make more than 70% of the total sales between the start of April and the end of September, with August and July being the busiest months for you.
But some ice cream parlors have succeeded in attracting customers all year round. In most cases, they achieve this by broadening their menus so as to include meals, drinks, and snacks that are less seasonal.
There is stiff competition in the ice cream industry. So you need to start planning various ways to make your parlor unique.
Work also to identify the unmet needs in the entire community and expand your business so as to meet the needs of customers.