Recently, I had the chance to revisit American Cut Steakhouse, my all-time favorite steakhouse in Atlanta. From the food to the service, the restaurant, in my opinion, has everything that it takes to be successful in the food business. That being said, if you are wondering about how to make it big as a restaurant, keep on reading and I will share with you some of the essentials.
Invest in your People
If you dream of being one of the best restaurants in Buckhead, Atlanta, one of the most important things that you should do is to invest in your workforce. From the chef to the waiters, keep in mind that the employees will define the business. This is especially true in the case of the frontliners or those who will have a physical interaction with the customers. You should do what it takes to build talent and let it take your business to new heights.
Perfect your Menu
Another secret of having a successful restaurant is to work on your menu and to achieve perfection. You cannot be everything at the same time. Choose a cuisine that you would like to be a specialty. Pick a recipe that can truly define your restaurant and set you apart from everyone in the food business.
Price it Right
Pricing is a tricky process. If your price is too high, you might be at risk of losing customers as they prefer cheaper alternatives. On the other hand, if the price is too low, your customers might think that quality is compromised. It will be a good idea to look at the prices of your direct competitors. Also, conduct a market research to find a price that your customers are willing to pay for.
Spot the Gap
In one article from Forbes about how to build a successful restaurant, the author offers one suggestion – spot the gap and fill it. Simply put, this is also about evaluating the market to see whatever is missing. For instance, if you already have a location in mind, assess the competition. The least that you would want is to directly compete with the established names with loyal customers. Look for a cuisine that is under-served. Conduct a study on what people are craving for but is not available.
Work on the Ambiance
Today, when people look for a restaurant where to eat, they consider the overall experience, not just the food. With this, the ambiance should be the priority of restaurants. Create an environment that will make the patrons feel comfortable when they are eating. From what the eyes see to what the nose smells to what the ears hear, you need to pay attention to every detail. Lighting and sounds should be given emphasis as well since they contribute to the experience of the diners.
Building a successful restaurant is not an easy feat. With the tips that have been mentioned above, however, you will be one step closer in crafting your own success story.